SEO
SEO for the Dutch market.
Your customers search in Dutch, on google.nl, with Dutch words for what you sell. Ovolum runs that game for you — strategy and reporting in English, execution native to the market.
The short answer
SEO in the Netherlands means winning google.nl, which handles the overwhelming majority of Dutch searches. The recipe: Dutch-language pages targeting the words Dutch buyers actually use, technical excellence (speed, structure, structured data), and authority built through local signals — reviews, mentions, a complete Google Business Profile. Ovolum delivers the full discipline with English-speaking strategy and native-grade Dutch execution, AI visibility included.
Why translated keywords lose
The most common expat mistake is translating English keywords literally: real Dutch searchers use different words, different spellings and different intent. Proper Dutch keyword research finds the phrases with volume and buying intent — including the compact compound words Dutch is famous for. We research natively, then explain every choice in English so you stay in control of your own strategy.
The local authority layer
Google reads the Netherlands through local signals: a complete Google Business Profile, consistent company details, Dutch reviews, mentions on Dutch platforms and links from relevant .nl domains. For expat-owned businesses this layer is usually the fastest win — often untouched by competitors and directly visible in the local map results. We build it methodically, month by month.
Frequently asked questions
Can I rank on google.nl with an English website?
For English-language searches within the Netherlands — the expat market — yes, and it is a valuable niche. For Dutch-language searches, Dutch pages win almost every time. The strong play is both, connected with hreflang: each audience gets its own language, Google gets clarity.
How long does SEO take in the Dutch market?
The same honest curve as everywhere: first movement in three to six months, compounding after that. Dutch niches are often less saturated than the big English-language markets, so well-executed work tends to surface sooner — especially locally.
What does SEO cost in the Netherlands?
The Dutch market broadly charges €500–€1,000 monthly for entry-level work, €1,000–€2,500 for the mid-market where most SMEs sit, and €2,500+ for premium programmes. Ovolum makes one clear monthly proposal covering technique, content and reporting — in English.
Do you also cover AI assistants like ChatGPT?
Yes — AI visibility is a core Ovolum discipline. The same clean structure and citable content that google.nl rewards also feeds ChatGPT, Perplexity and Google AI Overviews; we optimise and measure both worlds together.
Further reading
Free advice
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